Original logo design

Original logo design

Concept & Branding Overhaul

As the founder of Bright Light Wellness LLC, I wore many hats. As the CMO, my task for this project was to redefine and rebrand my company.

  • After considerable market research, I decided to pivot the business from providing in-home mobile massage and acupuncture services to providing onsite corporate wellness services.

  • The initial website had poor organization, the services were hidden, and it was lacking sufficient detail to provide clarity of the services offered and their benefits.

"After numerous iterations and user testing...a final design emerged!"
Kim Leibowitz L.Ac, HHP
Final logo design

Final logo design

Business Re-Brand

UI Design

I love how the simplicity and soft warmth from the icons and buttons, balance and complement the professional stability of the corporate logo.

  • B2B product has to have buy-in from HR and senior executives.

  • B2C product has to have buy-in from the employees of company served.

  • As most HR and executives are working from a desktop to accomplish business goals, I utilized a desktop-first approach with considerations for responsive and mobile design.

  • Users reported feeling "comfortable navigating the site and were able to find useful information with ease."

  • This design helped Bright Light Wellness appeal to both executives and employees receiving services.

"The business model was complicated by the fact that there were actually two simultaneous business models at play when considering the client/user ."
Kim Leibowitz L.Ac, HHP

Client / User Journey

  • B2B selling to the corporation that wants to invest in cultivating a productive environment.

  • B2C selling to the employee of said company who would be receiving the services.

  • When mapping out the users’ steps I was able to simplify their journey to help each of the user types (Employee / Employer) to reach their most important goals with the product.

“Our clients and staff thoroughly enjoy the services from Bright Light Wellness. It is often a highlight of their day.
Lisa Ball, COO
Crest View Recovery Center
Business Re-Brand

Research & Surveys

After launching the MVP, I wanted to gather feedback from the existing and potential users. I set up an online survey and asked employees of client companies to fill it out.

  • Created surveys utilizing survey monkey features.

  • Employees of targeted companies were asked to fill out survey by human resources director.

  • 42.8% reported "feeling stressed most of the time at work."

  • 28.57% reported "physical, mental or emotional pain was extremely disruptive to normal work activities."

  • Survey participants were most interested in "resolving neck and back pain"

  • These result helped determine the best services to offer employees.

What I have learned from this project.

  • Success is ever evolving.

  • Follow up, Follow up, Follow up...

  • Continue to explore new ideas.

  • Don't be afraid to ask questions.

  • Have a clear business plan before starting to implement ideas.